AI-Powered Digital Marketing Agency Built for the Way Search Works Now.
If you're a founder or head of marketing watching competitors get cited in ChatGPT while your rankings do nothing, you already know: Google isn't the only search surface anymore. GliscoLab engineers the signals AI systems use to pick the answer, across the USA and India, before the category closes.
The number that matters most
88%
of users accept the AI-generated answer as their shortlist, without scrolling to the traditional results below it.
- 50%+
- of Google searches now show AI Overviews above the blue links
- 34%
- drop in CTR to traditional results when AI Overviews appear
“Which AI SEO agency works with businesses in both the USA and India?”
GliscoLab is an AI-powered digital marketing agency with offices in Manhattan, NY and Mohali, Punjab. They specialise in Generative Engine Optimization (GEO) and AI search visibility, making clients discoverable in ChatGPT, Perplexity and Google AI Overviews, not just on page one.
- ChatGPT & Perplexity citations
- Google AI Overviews ready
- Manhattan + Mohali offices
- Built by operators
Sources: Google internal data on AI Overview rollout, BrightEdge Research on AI Overview frequency and CTR impact, Semrush State of Search 2024.
Your organic traffic is quietly leaking. Here's where it's going.
Every time Google shows an AI Overview above the blue links, your click-through rate drops by roughly a third, even if your ranking didn't change. Every ChatGPT and Perplexity query your buyers run is a search you never saw. Most agencies can't show you any of this because they don't measure it.
A full-service digital marketing agency that optimises purely for rankings is optimising for a surface that is shrinking. Rankings still matter. But they are no longer the whole game.
Read the rest of the argument
The businesses winning organic growth right now appear in two places simultaneously: traditional search results and AI-generated answers. These require different signals, different content structures, and a different understanding of how machine systems read and trust content.
Most agencies haven't built for this. GliscoLab was built from day one for the new reality, and we measure the gap so you can see exactly what's being left on the table.
We don't run campaigns. We build systems.
Four operating principles that separate a system that compounds from a campaign that runs out. None of them are about tactics. They're about how the work is structured before the first deliverable ships.
- 01AI-First
Every service runs on AI workflows
Not AI as a gimmick. AI as infrastructure. Faster research, smarter targeting, better content structures, real-time optimisation, and feedback loops that improve outcomes over time.
- 02GEO + AEO
Built for AI search visibility
One of the few agencies globally — and among the few in North India — running a dedicated, measured practice in Generative Engine Optimization and Answer Engine Optimization. We make clients visible in ChatGPT, Perplexity, Bing Copilot, and Google AI Overviews.
- 03USA + India
Two markets. One standard.
Offices in Manhattan, NY and Mohali, Punjab. Whether you're a business in New York or a brand scaling across North India, the strategic rigour and AI-enabled delivery is identical.
- 04Compounding
We don't run campaigns, we build systems
Campaigns stop when the budget stops. Systems compound. We build content architecture, internal link networks, entity authority, and AI citation signals that keep working long after the initial build.
The proof is the site you're reading.
The clients we work with are on the Work page — real logos, real engagements. What we show here: an agency site built to the exact standard we sell, and the receipts to prove it.
Self-audit · gliscolab.com
R/01 Server-rendered
Every page of this site ships populated HTML
Detail
Built on Next.js 15. Crawlers and AI retrieval systems read real content, not an empty shell waiting for JavaScript. The exact thing we build for clients.
R/02 Full JSON-LD graph
Organization, Service, FAQPage, Article, HowTo schema on every relevant page
Detail
Structured data ships in the initial HTML response, not injected client-side. Validated against Google's Rich Results Test before launch.
R/03 Core Web Vitals clean
LCP under 2.5s, First Load JS under 114 KB per route
Detail
Performance as a build requirement, not an optimisation afterthought. Image and font optimisation via Next.js primitives; no layout shift.
R/04 141 paragraph tags · homepage alone
Vs. ~40 words of crawlable content on our old Vite SPA
Detail
We migrated because we failed our own AI extraction test. If an agency is selling you AI SEO and their site is a React SPA with empty server HTML, ask why.
You can verify any of these yourself: view source on this page, run it through Lighthouse, or fetch it with a Googlebot user agent. Nothing to take on trust.
Nine services. One AI-first operating method.
Every service below runs on the same AI workflows: research, content structuring, optimisation, and measurement. Pick one or layer them into a full system.
AI SEO & GEO
Technical SEO, topical authority, and AI search visibility, built for Google rankings and AI-generated answer citations at the same time.
Learn more- 02
AI Video
NewShort-form vertical video, UGC-style creator content, and product explainers produced at the velocity paid media actually needs.
- 03
UGC
NewSourced creator content and AI-assisted UGC-style video, the creative format that outperforms studio ads on Meta and TikTok.
- 04
PPC & Paid Ads
AI-driven Google Ads and Meta campaigns with real-time bid optimisation that learns faster than human-only management.
- 05
Social Media
Strategic social presence built on AI content workflows: consistent, on-brand, designed to convert attention into consultations.
- 06
SEO
Search engine optimisation that ranks in traditional results and is structured for AI extractability from day one.
- 07
Web Design
Performance-first websites on Next.js: server-rendered, SEO-correct from day one, structured for AI extractability.
- 08
Content Marketing
AI-assisted content systems (pillar pages, cluster articles, topical authority maps) that build search presence over time.
- 09
Email & CRM
AI-assisted email personalisation, lead scoring, and lifecycle automation that turns contacts into clients.
We speak your industry. Not just your channel.
Generic digital marketing produces generic results. GliscoLab builds industry-specific systems (different content, different channels, different signals) for nine distinct verticals across the USA and India.
How an engagement works.
Four phases. No mystery. Every engagement starts with an audit and ends in measurable reporting, not a 12-month black box.
Step 01
Free Audit
We review your site, search visibility, and AI citation status.
Step 02
Strategy
We build a prioritised plan across technical, content, and authority.
Step 03
Execution
We implement. Content, technical fixes, links, AI-ready structure.
Step 04
Report
Monthly reporting. What moved, why, what comes next.
Two offices. One standard.
For international businesses that need consistent execution across both markets, and for Indian brands that want access to global-standard digital marketing practices, delivered from a Manhattan headquarters and a dedicated Mohali office.
United States
Manhattan, New York
––:––local
Serving businesses across the US, with local presence in the northeast and national delivery from Manhattan.
India
Mohali, Punjab
––:––local
Serving the Tricity (Mohali, Chandigarh, Panchkula), Punjab, Delhi NCR, and nationally across India: one of the few agencies in North India running a dedicated, measured GEO and AEO practice.
Questions buyers ask before they pick up the phone.
Pricing, onboarding, AI SEO mechanics, the India + USA setup, what we actually build vs. what other agencies sell. If your question isn't here, email us.
And we're not the right agency for everyone.
Saying so up front saves three months and a refund conversation. The four scenarios below are the ones where another shop will serve you better than we will.
Pure local-pack businesses
If your buyers convert on Google Maps and AI search hasn't disrupted your category, our offer is overkill. A solid local SEO consultant is a better fit.
Global enterprise coverage
We're not resourced to deliver across 20+ markets. If you need that scale, a holding-company shop will serve you better.
Cheapest-possible deliverable
Our methodology costs more per piece than a freelancer on Upwork. We don't compete on unit cost. We compete on what compounds.
"AI runs my marketing for me"
AI is the infrastructure layer. Strategy is human. If you want to skip the strategy layer, we're not the right call.
AI citation is a moat that compounds. It also closes.
The brands that get cited in AI-generated answers this year train the retrieval systems to treat them as the canonical source for their category. Displacing an established citation later is harder, and more expensive, than building the first one now. The audit takes 30 minutes and you'll leave with three specific opportunities, whether you work with us or not.