E-commerce & D2C Digital Marketing in India.
India D2C is on track to cross $100B by 2025. The brands scaling fastest aren't running one channel well — they're running paid, organic, creative, and retention as one system. We do that work from a Mohali HQ, with Hindi + Punjabi creative for Tier 2 reach and WhatsApp Commerce for cart recovery.
Quick Answer
GliscoLab delivers e-commerce and D2C digital marketing for India brands — Meta Ads, Google Shopping, AI video, UGC, SEO, email and WhatsApp Commerce. Tricity HQ, pan-India delivery, multi-language creative for Tier 2 audience reach, and full-funnel coordination across Flipkart + Amazon + DTC websites.
The India e-commerce & d2c market — what makes it distinct.
India D2C has crossed from early-adopter category to scale phase. Meta + Instagram remain the dominant acquisition channels; Google Shopping and Performance Max are mandatory for product-led brands. WhatsApp Commerce has emerged as the highest-converting abandoned cart recovery surface in any global market.
Tier 2 + Tier 3 audience reach requires regional language creative. Hindi is table stakes; Punjabi, Tamil, Telugu, Marathi creative measurably outperforms English-only campaigns in the relevant regions. Most agencies still ship English-only and wonder why CAC inflates.
Flipkart + Amazon India presence is complementary to owned DTC website, not a substitute. The strongest India D2C programmes coordinate both — using marketplace data for product validation and DTC for margin + retention.
Services adapted for the India market.
Meta Ads for India D2C
High-velocity creative testing, regional language variants, and conversion architecture that handles the IndianBank/UPI checkout flow without losing attribution.
WhatsApp Commerce + cart recovery
Click-to-WhatsApp ads, WhatsApp Business cart recovery sequences, and order confirmation automation — the conversion layer where Indian buyers actually close.
AI video at velocity
20–60 short-form videos per month with Hindi + English + Punjabi voiceover for Tier 1, 2, and 3 reach. Algorithmic frequency without crew-cost ceiling.
Marketplace SEO + DTC SEO
Coordinated Flipkart + Amazon India listing optimisation alongside DTC website SEO. One product strategy, multiple distribution surfaces.
The specifics that matter in India.
Channels, compliance, cities, and buyer behaviour particular to e-commerce & d2c in India.
Channels
- Meta Ads (Facebook + Instagram)
- Google Shopping + Performance Max
- WhatsApp Commerce + Business API
- Email + SMS lifecycle
- Flipkart + Amazon India listings
- Instagram Reels + YouTube Shorts
Markets covered
- Tier 1 metros (Delhi, Mumbai, Bangalore)
- Tier 2 cities (Chandigarh, Pune, Hyderabad, Jaipur)
- Tier 3 regional reach via regional language
- International cross-border (USA, UK, Middle East)
Specialisms
- Fashion + lifestyle D2C
- Beauty + skincare
- Food + FMCG D2C
- Subscription commerce
- Home + lifestyle
E-commerce & D2C in India — common questions.
Market-specific questions only — the parent e-commerce & d2c page covers the broader approach.
Free Audit
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30 minutes. Three opportunities. Whether you work with us or not.